WORKSHOP: Joe Calloway, <i>Indispensable: How to Become the Company Your Customers Can't Live Without</i>

WORKSHOP: Joe Calloway, Indispensable: How to Become the Company Your Customers Can't Live Without
. Please Note --> This is a Past Event!! .

Date: 2/23/2006
Time: 7:30 AM TO 10:00 AM

Nashville Marriott at Vanderbilt University
2555 West End Avenue
Nashville, TN 37203

Phone:
(615) 743-3040

Event Description: Don't miss this incredible presentation of... Indispensable: How to Become the Company Your Customers Can't Live Without
Featuring branding consultant and bestselling business author Joe Calloway

Joe Calloway

Extraordinary companies are, by definition, different from their competitors. The critical differences are not, however, usually found in product, price, or even service. Extraordinary companies think and do things in ways that are available to any business, but that few choose. Those few that do are market leaders that sustain success and continuously move to the next level.

A Propensity to Action: Mediocre companies talk about action. They are often masters of cheerleading and conversation. Extraordinary companies act. They are masters of execution.

A Willingness to Fail: Extraordinary companies know that mistakes are seldom fatal. You gain new information from mistakes, you learn from them, you fix them, and you move forward. What is fatal is the mistake of doing nothing in a dynamic marketplace.

Constant Innovation: If you don't wage a daily war against complacency, your days are numbered. But you don't have to be wildly creative to be innovative. You simply have to look at the same thing as everyone else and see something different. And you have to be willing to go first.

A Product Wrapped With A Compelling Experience: Most customers really don't see a big difference between you and your competitor. Not, that is, until you wrap your product with an experience of doing business that is so compelling, that you command customer loyalty.

Consistent Performance: Inconsistency of performance is the great brand killer. Extraordinary companies make consistency of performance a top priority. They create repeatable processes and establish a standard of habitual dependability.

Knowing What's Important: Everything begins with your culture. People who work for extraordinary companies have great clarity and a deep commitment around who they are and what they stand for. At great companies, "what’s important" gets talked about all the time. It's in the air. It's in their DNA. It's why they're a great company.

The price of this enlightening workshop includes a copy of Indispensable: How To Become The Company Your Customers Can't Live Without by Joe Calloway.
Chamber member rate: $50
Non-member rate: $150

From the preface of Indispensable: How to Become the Company Your Customers Can't Live Without

"From the television viewer who would always tape rather than miss a single episode of HBO's 'Sex and the City,' to the corporate buyer who will choose a trusted vendor over a lower priced competitor, there are customers who consider certain products or companies indispensable. It's the mother lode....the jackpot....the Holy Grail of business: loyal customers who want to do business with you, and only you, when buying your product or service." (Read More)

ABOUT THE AUTHOR:
Joe Calloway is a branding consultant, business author, and restaurant owner whose client list reads like a “Who’s Who” in business. From Saks Fifth Avenue and BMW to American Express and IBM, a wide range of companies depend on Joe for insight into today’s marketplace.

Joe is a guest lecturer with the Center for Professional Development at Belmont University, and is a partner in Mirror, an award-winning restaurant in Nashville, which was recently featured on television’s Food Network.

Joe is the bestselling author of Becoming A Category Of One, which received rave reviews from The New York Times, Retailing Today and many others. His new book is Indispensable: How to Become the Company Your Customers Can’t Live Without.

Directions:
Valet and self parking are available.

Average cost of parking will be $6.

Need more information?
If you need more information about this event, please complete the fields below:

Your Email Address:

Your Name:

Question / Comment:

For general inquiries email us at: info@nashvillechamber.com

EVENT SPONSORS

LINKS

Related Website:
Joe Calloway

Event Location Map
Current Weather

SET A REMINDER

Your Email Address

Remind me day(s) prior to the event date.

WORKSHOP: Joe Calloway, <i>Indispensable: How to Become the Company Your Customers Can't Live Without</i> .wc-legacyPageTitle, .GeneralHeader, .HeaderStyle1, #wc-eventDetailsPageTitle, #wc-eventRegistrationPageTitle { display: none!important; }

WORKSHOP: Joe Calloway, <i>Indispensable: How to Become the Company Your Customers Can't Live Without</i>