Online registration for this event is now
closed. You may register at the door
beginning at 7:30 a.m.
Southwest Airlines: Nuts About Online Communication
A blogger once wrote that Southwest Airlines was riding the blogosphere "like a wild horse." Ask anyone on the Southwest communication team, and they’ll agree that it has been a wild ride. For more than three years, Southwest Airlines has navigated the uncharted territory of social media – first, with its award-winning corporate blog, "Nuts About Southwest," later with tools such as Twitter, YouTube, LinkedIn, and Facebook, and, most recently, with the launch of employee blogs.
Along the way, Southwest has experienced both highs and lows, but they keep saddling up for more. From virtual riots to an industry crisis, Southwest has learned how to leverage today’s social media tools to successfully support company efforts and meet customer expectations. Through real-life case studies and examples from the last three years, Southwest will show you how they have effectively made, managed, and maintained successful online communities and share every lesson they’ve learned along the way.
Also at this event, a limited amount of space will be available for SBC members to display their company materials. Six-foot corporate display tables can be reserved for $100 each. To reserve a table, click "register now" under "quick links" to the right of this page.
Speaker: Paula Berg, manager of emerging media, Southwest Airlines.
Schedule:
7:30 a.m. Networking
8 a.m. Welcome and Introductions
8:15 a.m. Presentation
8:45 a.m. Q/A and Closing Remarks
Cost:
Free to Chamber members.
Parking will be offered at a discounted rate of $5 for this special event.
Register:
Advance registration is required. Click "register now" under "quick links" to the right of this page.
To register for a display table, please click here to print a form to fax in.
Registration deadline is Friday, Oct. 23, 2009.